Jessica Dittner

Why SEO Matters for Your Business

Everything you put out about your business online is connected, and that connection matters. From your website and social media posts to online listings and content in general, the more consistently you talk about your business, products, and services, the easier it is for people to find you. That’s where SEO (Search Engine Optimization) comes in.

SEO is what helps your business get discovered online. For example, when someone searches for something like “custom furniture near me” or “best bakery in town,” strong SEO helps make sure your business shows up. These are just examples, but the idea is to match what your ideal customers are already searching for.

Good SEO ensures your website, content, and business listings are all working together with the right keywords, structure, and strategy. This helps you rank higher in search results and get seen by more potential customers, without needing to pay for ads.

It’s not just about being online, it’s about being found by the right people at the right time. I help small businesses like yours show up where it matters most and turn that visibility into real, meaningful results.

Keyword Research

Keywords are the foundation of effective online visibility. They’re the exact words and phrases people type into search engines when looking for products or services like yours.

Using the right keywords in your website content, social media, and listings helps search engines understand what your business offers and connect you with the right audience. That’s why keyword research is so important. It ensures you’re targeting the terms your potential customers are actually searching for, not just what you think they might be.

With the right strategy, keywords can drive more traffic, increase visibility, and grow your business organically.

Keyword Indentification Rate: $100 for 20 Keywords

Your Website Needs a Blog

Blog posts are a powerful way to keep your website active, informative, and search-engine friendly. They give you a chance to share valuable content related to your business, answer common questions, and showcase your expertise. Regular blog posts also help improve your SEO by targeting specific keywords and giving search engines more content to index, making it easier for potential customers to find you.

Unlike your main website pages, which need to stay clean, easy to navigate, and not overloaded with keywords, blog posts let you dive deeper into specific topics and use more targeted search terms without disrupting the flow of your site. It’s a smart way to drive traffic to your website through focused content that lives on its own dedicated page.

Simply put, a well-written blog isn’t just content—it’s a long-term tool for visibility, trust, and growth.

Need help writing blog posts for your business? I’ve got you covered, just hop over to the copywriting page for more details on my services and rates!

Internet Listing Sites

Internet listing sites such as Google Business, Yelp, Bing Places, and others, play a huge role in your business’ SEO and overall visibility. These platforms help search engines verify that your business is real, trustworthy, and relevant to local searches. When your listings are accurate, consistent, and fully filled out with the right keywords, they boost your chances of showing up in local search results like when someone searches “coffee shop near me” or “plumber in [your city]”.

Listings also build credibility, give customers easy access to your contact info, hours, reviews, and website, and can even help drive traffic directly to your site. In short, internet listings aren't just directories, they're powerful tools that help your business get found by the right people, right when they're looking.

Rates

Get your business set up and looking professional across all major internet listing sites.

$150/Listing

Includes:

Account profile creation and set up
Inputting business name
Logo upload
Copywriting and inputting the About section (maximum of 200 words)
Linking social media profiles

Inputting business address
Inputting hours of operation
Inputting products (up to 5)
Inputting Services (up to 5)
Cover photo upload
- Don't have a cover photo? Add one on at $60 per account.

Linking business website
Inputting business phone number
Inputting business email address
Inputting service areas (up to 5)
Inputting photos (up to 5)

Note: Inclusions may vary depending on listing site. All photos must be provided. Account verification is not included. Services limited to the following sites: Google, Bing, Yelp, Better Business Bureau, Nextdoor, Angi, Apple and Yellow Pages.

Other Services

Copywriting

Draws them in.

Graphic Design

Look professional.

Social Media

Keeps them engaged.

Service Areas

While I'm proudly based in Southeastern Wisconsin, I happily work with clients from all over the world. If you're local and prefer to meet in person, check out my service areas below to see if I’m nearby!

Waukesha County

Waukesha Merton

New Berlin Summit

Brookfield Wales

Oconomowoc North Prairie

Menomonee Falls Eagle

Sussex Vernon

Hartland Big Bend

Delafield Dousman

Muskego

Milwaukee County

Glendale Cudahy

Whitefish Bay South Milwaukee

Shorewood Oak Creek

Hales Corners Franklin

Walworth County

Whitewater Richmond

East Troy Abells Corners

Lauderdale Lakes Elkhorn

Delavan Darien

Allens Grove Lake Geneva

Walworth Genoa City

Sharon

Jefferson County

Waterloo Watertown

Ixonia Lake Mills

Concord Sullivan

Jefferson Cambridge

Fort Atkinson Hebron

Rome Busseyville

Cold Spring Palmyra

Rock County

Edgerton Milton

Evansville Magnolia

Janesville Johnstown

Orfordville Newark

Beloit Tiffany

Brodhead

Sheboygan County

Sheboygan Howards Grove

Plymouth Cascade

Oostburg Ourtown

Cedar Grove

Racine County

Wind Lake Waterford

Burlington Bohners Lake

Union Grove Caledonia

North Bay Racine

Dodge County

Beaver Dam Mayville

Horicon Oak Grove

Iron Ridge Reeseville

Neosho Lebanon

Richwood Ashippun

Kenosha County

Kenosha Somers

Paddock Lake Twin Lakes

Dane County

Madison Sun Prairie

Cottage Grove McFarland

Stoughton Albion

Rockdale Fitchburg

Oregon Cambridge

Ozaukee County

Fredonia Port Washington

Cedarburg Thiensville

Check Out My Blog

Curious to learn more? Check out Flair by Jess! My blog is a mix of creative marketing insights, helpful tips, and behind-the-scenes looks into what I do. I also share fun stories and personal interests so you can get to know the person behind the work.

Whether you're here for expert advice or just a little inspiration, my blog is a space where creativity and personality come together.