Thanks so much for stopping by and checking out my work!

In past roles, I’ve managed social media accounts, created videos and graphics, and used my design and copywriting skills to bring all kinds of marketing materials to life — from brochures and billboards to email campaigns and business cards. While I’m proud of those projects, they were done under other companies and aren’t mine to share.

Now that I’m branching out on my own, this portfolio is the beginning of my journey with my own amazing clients — and I can’t wait to keep growing it!

Gwenadalin, the owner of Sunset Seniors Home Care Inc., came to me during a transitional time — she was rebranding her business and feeling overwhelmed with where to begin. With a certain marketing budget and limited time, she needed someone who could bring her vision to life and guide her through the process. I worked closely with her to create a fresh new brand identity, including her logo, color palette, and fonts. I also designed her business cards, yard signs, and custom website — and handled everything from setting up her domain to making sure her branding was cohesive across every touchpoint.

For Gwenadalin’s brand identity, she knew she wanted something simple, bright, and welcoming — a look that would feel comforting and approachable for a senior in-home care service. I created several color palette options, along with multiple logo and font concepts for her to choose from. After reviewing her favorites together and making a few thoughtful tweaks, we landed on a final design that she absolutely loved. It perfectly captures the warmth and professionalism she envisioned for Sunset Seniors Home Care.  I also provided her with a full set of logo files in all the necessary formats, so she could easily use the design across everything from shirts and stickers to signs and promotional materials.

To keep Gwenadalin’s branding consistent and professional across all touchpoints, I designed both her business cards and yard signs using the same brand colors, logo, and clean, simple layout. The business cards are clear, easy to read, and include all the essential contact information, making it effortless for people to get in touch. The yard signs were created with visibility in mind — featuring a large logo and bold contact details that can be easily seen from a distance. I also provided all final files in print-ready formats to ensure a smooth and hassle-free printing process.

Jim, the owner of Brothers' BBQ Food Truck & Catering, already had an established brand and a loyal following — but he came to me for help taking his social media to the next level. He wasn’t sure what best practices were or how to stay consistent online, so I stepped in to create a strategy that worked for him. I produce engaging content, including custom images and videos, paired with captivating captions that align with his brand voice. I also developed a strategic posting schedule and handle the scheduling to ensure his online presence continues to grow. I stay in regular communication with Jim to better understand the food truck and catering industry and his evolving brand, making sure everything I create is both relevant and true to his vision.

For Brothers' BBQ, I focus heavily on capturing high-quality photos and video footage that showcase the food, energy, and personality behind the brand. From mouthwatering close-ups of the dishes to behind-the-scenes action in the food truck, every piece of content is designed to feel authentic and visually consistent with Jim’s brand. I create polished videos and custom-designed images that are not only clear and professional but also crafted to give viewers an enjoyable experience that draws them in. Each post is strategically scheduled for optimal times to increase views, boost engagement, and work with the algorithm — helping more people discover, connect with, and fall in love with Brothers' BBQ.

Steven had just launched Hammerhead Fabrication & Supply and knew exactly what he wanted his business to stand for — but wasn’t sure where to start when it came to branding and marketing. He had a business name and a vision, along with a few ideas for his logo, and reached out to me for help bringing it all to life. I worked with him to design a bold, custom logo and matching business cards, and also helped set up his Google Business Profile and Facebook page to give his brand a strong and professional online presence from day one.

Steven came to me with a strong vision for his brand. He wanted something bold, rugged, and unique — with a shield element, a full-body hammerhead shark, and a strictly black-and-white color scheme. I worked closely with him to develop a custom logo and font pairing that captured that gritty, weathered feel he was after. Together, we landed on a design that feels strong and striking, perfectly representing the craftsmanship and personality behind his business. I also provided him with a full set of logo files in all the necessary formats, so he could easily use the design across everything from shirts and stickers to signs and promotional materials.

After finalizing the logo and brand style, I designed business cards for Hammerhead Fabrication and Supply that reflected the same bold, black-and-white aesthetic. Steven wanted the cards to feel strong and authentic to his trade, so we incorporated a high-quality photo of welding to visually represent his work. The layout keeps things clean and easy to read, while still making a strong impact. I provided print-ready files in the proper formats to ensure everything was ready to go for smooth, professional printing.

While I'm proudly based in Southeastern Wisconsin, I happily work with clients from all over the world. If you're local and prefer to meet in person, check out my service areas below to see if I’m nearby!

Curious to learn more? Check out Flair by Jess! My blog is a mix of creative marketing insights, helpful tips, and behind-the-scenes looks into what I do. I also share fun stories and personal interests so you can get to know the person behind the work. 

Whether you're here for expert advice or just a little inspiration, my blog is a space where creativity and personality come together.