Thanks so much for stopping by and checking out my work!

In past roles, I’ve managed social media accounts, created videos and graphics, and used my design and copywriting skills to bring all kinds of marketing materials to life — from brochures and billboards to email campaigns and business cards. While I’m proud of those projects, they were done under other companies and aren’t mine to share.

Now that I'm out on my own, this portfolio showcases my journey with my own amazing clients — and I can’t wait to keep growing it!

Jim, the owner of Brothers’ BBQ Food Truck & Catering, already had an established brand and a loyal following when he came to me for help taking his marketing to the next level. He was looking for guidance on best practices and consistency across platforms, as well as additional branded materials to support his growing food truck and catering business. I stepped in to create a strategy that worked for him, producing engaging social media content alongside branded marketing pieces. In addition to ongoing social media management, I designed a half-page flyer, a 4x6 postcard, and multiple variations of his original logo to ensure brand consistency across both digital and print materials. I stay in regular communication with Jim to better understand his business and evolving goals, making sure everything I create aligns with his vision. 

For Brothers’ BBQ, I focus heavily on capturing high-quality photos and video footage that showcase the food, energy, and personality behind the brand. From mouthwatering close-ups of the dishes to behind-the-scenes moments in the food truck, every piece of content is created to feel authentic and visually consistent. I produce polished videos, custom-designed graphics, and written captions that reflect Jim’s brand voice, while also maintaining a strategic posting schedule optimized for visibility. Each piece of content is designed to increase views, strengthen brand awareness, and help more people discover and recognize Brothers’ BBQ across platforms.

Jim wanted a half-page flyer that could be handed out at events or shared with potential customers to highlight Brothers’ BBQ’s services. I designed a visually appealing flyer that included the logo, contact information, social media handles, and clear call-to-actions, along with a QR code linking to the website for easy online booking. Both the front and back featured high-quality photos of the food and the food truck, while the back also included menus to make the flyer informative and engaging. I carefully set up the flyer with proper dimensions, print-ready bleed, and formatting to ensure it would print flawlessly and reflect the brand’s identity consistently. 

Jim requested a 4x6 postcard to reach both previous and potential customers. The postcard maintained consistent branding, including the logo, contact information, social media handles, services, and a QR code linking to the website for booking. I included eye-catching photos and clear call-to-actions to grab attention and encourage engagement. The layout was designed with print standards in mind, including the proper dimensions and blank space for mailing through the post office, ensuring a polished, professional piece that aligns with Brothers’ BBQ’s overall marketing strategy. 

While keeping the original logo intact, Jim wanted multiple variations that could be used across different materials and platforms. He requested additional information to be included and more flexible sizing options. I created ten different logo variations in the correct file formats, ensuring they could be used for everything from social media to print materials. Each variation was carefully designed to maintain brand consistency while giving Jim plenty of options for any marketing need.

Varney Automotive is a locally owned auto repair shop run by Chris and Roxanne, with Chris specializing in Volkswagen and Audi vehicles. They had a clear vision for their brand and needed help bringing it to life digitally. Their main goal was to create a professional, recognizable logo they could confidently use across all marketing materials, both online and in print. My role was to take their ideas, refine the details, and turn their vision into a polished, versatile brand asset that would accurately represent their expertise and niche. 

The logo design was inspired by the clean, iconic look of Volkswagen and Audi branding without directly copying either brand. Chris was drawn to the circular shape of the Volkswagen logo and the typography styles used by both manufacturers. I selected a font with a similar feel and customized it to better suit Varney Automotive’s brand. Since there was no existing font that matched what Chris and Roxanne envisioned for part of the logo, that portion was designed entirely from scratch. Once finalized, I provided all necessary file formats so the logo could be easily used across any marketing materials, ensuring consistency and ease moving forward. 

Elite Pet Care and Services is a pet care business owned by Lindsey, who reached out to me for help designing a professional website for her growing business. It was important to me to support Lindsey and create a solution that still set her business up for success. She already had her logo and brand colors established but needed guidance and execution for the full website build, including domain setup, site creation, structure, content development, and copywriting. My goal was to create a functional, polished website that clearly communicated her services and helped build trust with potential clients.

I worked closely with Lindsey to fully understand her vision and learn more about her business, allowing me to create content that felt authentic and aligned with her brand. The website was designed with both desktop and mobile users in mind to ensure a seamless experience across all devices. In addition to the design, I focused on writing clear, engaging copy and incorporating relevant keywords to support SEO and improve visibility in search results. The end result was a clean, user-friendly website that effectively showcases Elite Pet Care and Services and supports Lindsey’s business goals. 

https://www.elitepetcareandservices.com

Mack Exteriors is a new exterior services business owned by AJ. Baylee, who runs her own website design business, reached out to me on AJ’s behalf while she was designing the website for his new brand. They needed professional website copy that clearly explained AJ’s services, built credibility, and supported the launch of a brand-new business. My role was to collaborate with both Baylee and AJ to develop clear, informative copy that aligned with the website’s design and communicated the value of Mack Exteriors to potential customers. 

I worked closely with AJ to gather all necessary business details, services, and goals to ensure the website copy was accurate and effective. A strong focus was placed on incorporating relevant keywords and SEO best practices to help improve visibility in search results. Once finalized, I organized all website copy into a clean, easy-to-use PDF so it could be seamlessly implemented during the web design process. The end result was polished, strategic copy that supported both the website’s design and Mack Exteriors’ long-term growth. 

Katelyn, the owner of HealthAccel Skin + Wellness Spa, reached out to me to refresh and redesign her existing website. Her goal was to create a more polished and organized online presence that reflected her brand while making it easier for potential clients to understand her services. The website needed to feel elevated and cohesive without overwhelming visitors, with a clear focus on guiding users toward booking appointments. 

I redesigned the website with improved structure, brand consistency, and a stronger focus on user experience and user interface. The layout was intentionally simplified to be visually pleasing while clearly explaining services in an easy-to-digest way. SEO best practices were incorporated through strategic keyword usage to help improve search visibility. The end result was a clean, modern website designed to build trust, highlight services clearly, and support the overall goal of increasing bookings. 

https://www.myhealthaccel.com

Painting by Christopher LLC is a professional painting company, and Christopher reached out to me looking to increase visibility across multiple social media platforms. His main goal was to get more eyes on his business, strengthen brand awareness, and create consistent content that showcased his work and services. The scope of management included Facebook, Instagram, TikTok, YouTube, Google Business Profile, and LinkedIn. My role was to build a strategic social media presence that expanded reach and positioned his business in front of a wider audience. 

I began with research to understand what types of content performed best for his brand and industry, then developed a weekly posting schedule optimized for consistency and reach. I created a mix of reels and static posts designed to increase views and overall exposure while maintaining a cohesive brand look. SEO best practices were incorporated through the strategic use of keywords, hashtags, captions, and links across platforms. I also provided social media performance reports to track growth in reach and visibility. The result was increased views and improved brand awareness across multiple platforms, helping Painting by Christopher LLC reach a broader audience. 

Gwenadalin, the owner of Sunset Seniors Home Care Inc., came to me during a transitional time — she was rebranding her business and feeling overwhelmed with where to begin. With a certain marketing budget and limited time, she needed someone who could bring her vision to life and guide her through the process. I worked closely with her to create a fresh new brand identity, including her logo, color palette, and fonts. I also designed her business cards, yard signs, and custom website — and handled everything from setting up her domain to making sure her branding was cohesive across every touchpoint.

For Gwenadalin’s brand identity, she knew she wanted something simple, bright, and welcoming — a look that would feel comforting and approachable for a senior in-home care service. I created several color palette options, along with multiple logo and font concepts for her to choose from. After reviewing her favorites together and making a few thoughtful tweaks, we landed on a final design that she absolutely loved. It perfectly captures the warmth and professionalism she envisioned for Sunset Seniors Home Care.  I also provided her with a full set of logo files in all the necessary formats, so she could easily use the design across everything from shirts and stickers to signs and promotional materials.

To keep Gwenadalin’s branding consistent and professional across all touchpoints, I designed both her business cards and yard signs using the same brand colors, logo, and clean, simple layout. The business cards are clear, easy to read, and include all the essential contact information, making it effortless for people to get in touch. The yard signs were created with visibility in mind — featuring a large logo and bold contact details that can be easily seen from a distance. I also provided all final files in print-ready formats to ensure a smooth and hassle-free printing process.

Steven had just launched Hammerhead Fabrication & Supply and knew exactly what he wanted his business to stand for — but wasn’t sure where to start when it came to branding and marketing. He had a business name and a vision, along with a few ideas for his logo, and reached out to me for help bringing it all to life. I worked with him to design a bold, custom logo and matching business cards, and also helped set up his Google Business Profile and Facebook page to give his brand a strong and professional online presence from day one.

Steven came to me with a strong vision for his brand. He wanted something bold, rugged, and unique — with a shield element, a full-body hammerhead shark, and a strictly black-and-white color scheme. I worked closely with him to develop a custom logo and font pairing that captured that gritty, weathered feel he was after. Together, we landed on a design that feels strong and striking, perfectly representing the craftsmanship and personality behind his business. I also provided him with a full set of logo files in all the necessary formats, so he could easily use the design across everything from shirts and stickers to signs and promotional materials.

After finalizing the logo and brand style, I designed business cards for Hammerhead Fabrication and Supply that reflected the same bold, black-and-white aesthetic. Steven wanted the cards to feel strong and authentic to his trade, so we incorporated a high-quality photo of welding to visually represent his work. The layout keeps things clean and easy to read, while still making a strong impact. I provided print-ready files in the proper formats to ensure everything was ready to go for smooth, professional printing.

While I'm proudly based in Southeastern Wisconsin, I happily work with clients from all over the world. If you're local and prefer to meet in person, check out my service areas below to see if I’m nearby!

Curious to learn more? Check out Flair by Jess! My blog is a mix of creative marketing insights, helpful tips, and behind-the-scenes looks into what I do. I also share fun stories and personal interests so you can get to know the person behind the work. 

Whether you're here for expert advice or just a little inspiration, my blog is a space where creativity and personality come together.